Branding brief for Dubrovnik-Neretva County – Dubrovnik-Neretva, Croatia

Overview
The main task of the project was to create a professional branding brief, based on branding strategy, that would be used as a professional background for the development of new creative solutions for Dubrovnik-Neretva County tourism brand
Description of Project
Branding brief has defined 5 main brand elements: brand essence, positioning, brand personality, emotional and rational values. These components enabled creative agencies to create possible messages, character of the destination, logo/icons, slogans, etc. that will be part of a comprehensive visual identity.