Highest and Best-use concept, Pre-feasibility study for Kupari Resort – Dubrovnik, Croatia
Key Service: Hotel Planning & Development
Location: Dubrovnik, Croatia
Product: Concept proposal, Pre-feasibility study
The Kupari location was envisaged for a major reconstruction into a high-end hotel resort with approximately 400-500 keys, covering 14 hectares of land.
Horwath HTL was assigned to propose best-use concpet and up-to date market strategy. Horwath HTL conducted thorough market analysis and proposed the best-use concept, taking into consideration key global hotel operators and their brand requirements.