Consultancy Services for establishment of the Oman Tourism and Convention Bureau (OTCB) – Sultanate of Oman

Overview
Horwath HTL was leading partner of an international consortium of experts on the complex task of establishing an institution in charge of the international tourism promotion of the Sultanate of Oman
Description of Project
Horwath HTL was appointed to establish new entity (OTCB) that would be responsible for tourism marketing and branding of Sultanate of Oman. The Consultant was tasked to define vision and mission of the new organization, its scope of work, main responsibilities, financing model, organization structure and internal processes. Also, one of the key duties was to determine job description for each position within the new organization. In parallel to the project course, legal support of disclosing viable legal forms of the new organization was provided as well. Detailed steps for OTCB implementation were provided as the final component of the project.