Strategic and Operational Marketing Plan for Romanian Tourism 2011 – 2015 – Romania

Overview
After the successful creation of a new tourism brand, the Romanian Government needed an operational marketing plan to promote the new brand and to position its tourism offer on the global market.
Description of Project
The operational marketing plan included a communication strategy and 6 key tourism products and strategies for markets and market segments. aimed at developing all the marketing activities in the domestic and foreign markets. Special activities development included strategic and operational marketing for 6 defined products and communication and PR brief for the Client’s public communication.