Strategic Marketing Plan for Croatian Tourism 2010 – 2014 – Croatia

Overview
Following previous Strategic Marketing Plan, this plan’s aim was to provide next generation strategic framework for development of Croatian tourism.
Description of Project
Plan has stimulated cooperation between public and private sector in tourism, and their direct involvement and creation of national marketing strategy, as well as regional marketing recommendations. Specific activities included focus on 6 tourism sectors (products) through which Croatia performed step forward in tourism. Additional development push came through transformation of marketing tools and communication into electronic media (Internet).